Image by George Pagan III

WATTLE ST
MEDICAL MARKETING

FOR BOLD BRANDS AFTER RESULTS

 

WORKING WITH US

Wattle St is a hybrid agency. We have the in-house skills to manage your medical education and campaign needs, and the agility to engage independent technical and creative experts tailored to your needs.


We focus on doing the right steps, in the right order. What does this mean?

  1. We take the time to understand and develop your path to market

  2. We focus on building on a solid product platform with detailed insights from clinicians, distribution channels and consumers

  3. We care about details. We analyse distribution and marketing channels. We iterate our approach with data

  4. We build to larger campaigns with confidence because we know you need large campaigns to hit the mark

Radical honesty. Your success is our success. If we believe that we can't move in the same direction as you and deliver results for you then we will let you know. After all, long term brand value has two key ingredients: quality and trust 

 
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DERMATOLOGY - KEY OPINION LEADER MAPPING

Goal: A global pharmaceutical company wished to find the most prominent clinicians in the fields of acne and dermatology to market a new treatment. We provided the data science expertise to produce a social network graph of relevant doctor networks in Australia. From here we were able to draw insights on who had the depth of knowledge in specific areas, and who had the reach across their clinical networks. 


SERVICES: KEY OPINION LEADER (KOL) IDENTIFICATION, KOL MAPPING, SOCIAL NETWORK ANALYSIS, INSIGHT GENERATION. 

 

PSYCHS ON BIKES

RELATIONSHIP: Psychs on Bikes has a vision of what they would like to achieve. Our role is to help them realise their vision, create a sustainable organisation and share their impact with all Australians.


SERVICES: MARKETING. COMMUNICATIONS. EVENT MANAGEMENT. SPONSORSHIP. SOCIAL MEDIA. STAKEHOLDER MANAGEMENT. PR. STRATEGY & IMPLEMENTATION. 

 

WHAT WE DO

including but not limited to:

Image by Intricate Explorer
Image by "My Life Through A Lens"
Image by Jon Tyson

STRATEGY AND MEDICAL EDUCATION

Go-to-market strategies

Audience insights & profiling

Market analysis and friction point identification

Advisory Board management

Accredited medical education

Promotional education 


CAMPAIGN DEVELOPMENT & MANAGEMENT

Health promotion 
Disease awareness
Multi-channel campaigns 
Creative development & design
Conference and meeting material 
Tailored patient support material 
HCP, patient and stakeholder engagement

DATA COLLECTION & ANALYTICS

Data collection 
Channel analysis and reporting 
Campaign and service evaluation

 

CONTACT

Wattle St Pty Ltd. ABN 98 646 655 692.

Australian Capital Territory