FOR BOLD BRANDS AFTER RESULTS
WORKING WITH US
Wattle St is a hybrid agency. We have the in-house skills to manage your medical education and campaign needs, and the agility to engage independent technical and creative experts tailored to your needs.
We focus on doing the right steps, in the right order. What does this mean?
We take the time to understand and develop your path to market
We focus on building on a solid product platform with detailed insights from clinicians, distribution channels and consumers
We care about details. We analyse distribution and marketing channels. We iterate our approach with data
We build to larger campaigns with confidence because we know you need large campaigns to hit the mark
Radical honesty. Your success is our success. If we believe that we can't move in the same direction as you and deliver results for you then we will let you know. After all, long term brand value has two key ingredients: quality and trust
DERMATOLOGY - KEY OPINION LEADER MAPPING
Goal: A global pharmaceutical company wished to find the most prominent clinicians in the fields of acne and dermatology to market a new treatment. We provided the data science expertise to produce a social network graph of relevant doctor networks in Australia. From here we were able to draw insights on who had the depth of knowledge in specific areas, and who had the reach across their clinical networks.
SERVICES: KEY OPINION LEADER (KOL) IDENTIFICATION, KOL MAPPING, SOCIAL NETWORK ANALYSIS, INSIGHT GENERATION.
PSYCHS ON BIKES
RELATIONSHIP: Psychs on Bikes has a vision of what they would like to achieve. Our role is to help them realise their vision, create a sustainable organisation and share their impact with all Australians.
SERVICES: MARKETING. COMMUNICATIONS. EVENT MANAGEMENT. SPONSORSHIP. SOCIAL MEDIA. STAKEHOLDER MANAGEMENT. PR. STRATEGY & IMPLEMENTATION.
WHAT WE DO
including but not limited to:
STRATEGY AND MEDICAL EDUCATION
Audience insights & profiling
Market analysis and friction point identification
Advisory Board management
Accredited medical education
CAMPAIGN DEVELOPMENT & MANAGEMENT
Creative development & design
Conference and meeting material
Tailored patient support material
HCP, patient and stakeholder engagement
DATA COLLECTION & ANALYTICS
Channel analysis and reporting
Campaign and service evaluation