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KEY OPINION LEADER MAPPING
Identify the people likely to drive adoption of your product
Cut through the noise to find the right KOL.
And move beyond the obvious KOLs to identify the clinicians who influence their local communities.
KOL mapping can inform, for example, advisory boards and speaker programs and deliver insights into clinical workflows, product positioning, barriers to adoption.
Identify the emerging clinicians with fresh insights.
Identify the local influencers who can drive awareness and adoption.
Identify the experts with deep clinical insights to inform your commercialisation strategy.
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The three types of KOLs
ESTABLISHED KOLs
These are the clinicians everyone knows. While well-regarded, "speaker-fatigue" can be a concern.
RISING STARS
The up-and-coming early to mid-career clinicians. They are ambitious and offer fresh insights.
CONNECTORS
The clinicians with broad clinical networks across multiple institutions can offer local insights and reach.
Establish your goals and objectives
STEP 1
Data selection, cleaning and setup
STEP 2
KOL Mapping
STEP 3
KOL Identification
STEP 4
KOL Engagement
STEP 5
DATA ANALYTICS
How we reveal the networks, relationships and individuals
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