Market analysis. Competitor Analysis. Customer Profiling. Value Proposition. Positioning. Messaging. Reach & Access. Channel Planning.
Marketing Strategy
Brand Audit. Customer Experience. Naming. Brand Narrative. Creative Platform.
Brand Strategy
Guided by the Brand Strategy - Identity Design, Graphic Design, Brand Toolkit & Guidelines. Implementation Guide.
Brand Identity
Graphic Design. Creative Direction. Print. Digital. Trade. Socials. Film & Content.
Design
Copy development. TGA Compliance. Promotional MedEd. Accredited MedEd. Event Management. Consumer & HCP education. Support Material.
Medical Education
Campaign Development and Implementation. Reporting & Evaluation.
Campaign Execution
Supplier Management. Print & Packaging.
Print Management
Delivering marketing solutions when in-house capabilities or in-house bandwidth need additional support.
CMO Stop-gap
Data mining. Machine learning. Utilisation of emerging technologies including AI. Data discovery. Data analytics.